
Name: Martela-Lab
Description: The metamorphisis room. A room where anything can be changed.
Design: Tatlin Design & Max Dymling
When Martela, a leading European furniture manufacturer, moved to its new location in Jarla Sjo, they wanted to do something different and fresh instead of the traditional showroom and thats how they came up with the idea of the Martela Lab – a room where anything can be changed – ceilings raised or lowered, walls moved, colors changed and lighting adapted.
“When you want to show the future office interior, usually the furniture is stacked up in a corner at the dealer’s or stored in a construction area at the new office. This creates insecurity for the personnel and also makes it difficult for us architects to show what we have in mind. The new lab opens up brand new possibilities,” says architect Max Dymling, one of the people behind the lab.
“The new lab really meets a need for us architects. Now we can preview solutions and choices on a 1:1 scale. We can quite simply simulate the environment down to the tiniest detail,” says Max Dymling.

Martela-Lab can quickly be transformed. In less than an hour the room can be converted from an open-plan office to a cellular office or conference room. By moving walls and ceilings, and changing colors and lighting, you can create a number of brand new rooms.
“The lab is a brand new concept and we feel it’s fun to offer our customers this service. We also believe that the lab is a great help and benefit for architects, a crucial target group for us. At this time the lab is only available in Stockholm, but if it works well we may also build labs in our other countries within the Group,” says director of marketing Bengt Flint Persson.

One important application for the lab is to facilitate change processes at companies. Often moving to a new office can create anxiety among the employees. By using the lab, personnel become involved and experience the new office almost exactly the way it will be in reality. They get a positive first impression and the opportunity to truly “try out” what it will be like to work in the intended work environment.
Using the lab will be free during the first year. Those reserving the lab may choose to use Martela furniture or furniture from other suppliers.